Marketing × data × processes
I help owners and teams connect strategy, analytics and automation—so decisions are based on data, processes do not depend on manual chaos, and results can be measured.
Where I help
Four areas work better together: marketing creates demand, analytics shows reality, automation accelerates operations, and the operational layer sustains the result.
From positioning and the customer journey to channels, CRM and experiments. The goal is not simply more traffic, but a clear contribution to revenue and margin.
I connect advertising, sales, CRM, 1C and operational data. The team gets shared metric definitions and dashboards designed for decisions.
First I simplify the process and clarify ownership, then connect the systems. AI is used where it speeds up decisions without weakening control.
I design a clear path for marked goods from receiving to shipment, integrating inventory systems and controlling exceptions.
Experience
For more than 20 years I have worked at the intersection of information technology and marketing. That helps preserve the business meaning between owners, marketers, analysts, developers and operations teams.
Education and certification
Start with the problem
We will identify where outcomes are being lost and define the first practical step—without selling unnecessary tools.
Message me on Telegram